For Character Creator 3 Pipeline Edition or Iray Plug-in, you will receive the serial number once your purchase transaction has been completed.
After Character Creator 3 has officially launched on September 2018, then you will be able to directly log into your member account to the download link.
For Character Creator 3 for iClone, you will be able to directly log into your member account and find the download link under iClone 7 registration record. You don’t need a serial number to activate the program.